The Academy of Real Assets helps organisations deliver a large and measurable “S” impact at low annual cost
“The Academy is industry-wide and that is very important to us. Of course, we have our own ‘S’ initiatives, but we all want to ensure, as a sector, that we are open to all the talents.
“We must introduce ourselves to those that would not typically consider real estate or real assets as a career. Via the breadth and calibre of its members, this is what The Academy does uniquely”.
Eric Adler, President and CEO, PGIM Private Alternatives
Frequently Asked Questions (FAQs)
What is The Academy of Real Assets?
Who is behind The Academy of Real Assets?
In 2020, we identified the need to widen the talent pipeline for the real estate and real assets industry and recognized that the industry needed to work harder and smarter to introduce opportunities to underrepresented groups. Starting in London, we are now building a national network of partners and members, bringing them together through events and work experience.
What is your mission?
Our mission is to offer hope and opportunity through careers in real estate and real assets to students across the UK. We aim to make the real estate and real assets industry better by making it more diverse and scaling our model of connecting members and partners to help tens of thousands of students across the UK each year.
What projects are you delivering to achieve this?
In 2023/24, we organised and delivered over 70 events, including workshops, site visits, and work experience opportunities. We also run a National Essay Competition to encourage students from across the UK to produce a short piece of writing related to real estate and real assets. Each year, we publish these student submissions in print and online, distributing them to 3,000 schools, leading employers, universities, and the media. Additionally, we hold a Launch Event each year where students, their parents, and teachers come together with our members. (See essay competition page for more details).
How are you funded?
We are self-sufficient and do not seek any grants or contributions from the public or charitable sectors. Our members pay an annual fee of £3,500, which covers our running costs. This fee allows all member colleagues to get involved in our events, and younger colleagues can join our Youth Network.
Do you have a staff team?
For the academic year 2024/25, our team will consist of seven members, including those in the membership team, partnership team, communications, events, and HR and finance. We also have a fantastic Advisory Board of senior and influential figures within the industry. (See Board for more details.)
How do you measure success and social impact?
Each year, we collect statistics from our events and measure the impact we have had on the students who attended. We conduct surveys of students, teachers, and community leaders to ensure our events are meaningful for both students and members. We publish an annual report summarising the social impact we have had. (See 2023/24 report for more details).
Members
Who are your members?
We have over 70 leading real estate and real assets investors, owners, advisers, and operators as our members. The Academy puts together events and experiences to help these member firms engage with, assist, and offer experience to young people across the UK. (See members page for more details.)
How do members get involved?
Members can get involved as much or as little as they like. We have an ambitious programme of events across the academic year in which members can participate. We understand that many members already have their own social impact initiatives, but by being part of The Academy, a member is making a further, significant, wider, national social impact at a low cost.
Each month, we send an “Events Bulletin” listing opportunities to engage with our student partners. Each member has an Academy team member assigned to look after their needs and ensure they get the most out of their membership. Junior colleagues can also join our Youth Network, which is made up of colleagues at member firms under 35 and/or in the business for less than 10 years, who meet regularly to lead on social mobility and diversity initiatives.
Do you have a staff team?
The Academy of Real Assets is a social enterprise that seeks to increase access, diversity, and intellectual curiosity amongst UK schools and students by connecting them to some of the country’s leading real estate and real assets firms through events and work experience opportunities.
The Academy of Real Assets has over 60 leading real estate and real assets organisations as its members who lend their expertise to young people in the UK through our ambitious programme of events.
We partner with schools, youth organisations and philanthropic groups to deliver a programme of workshops, site visits and work experience opportunities for young people, aimed at increasing socioeconomic diversity in real estate and real assets.
What are the membership benefits and how is member involvement publicised?
Membership benefits include the ability to make a real and measurable social impact, working with a dedicated Membership Manager to ensure you get the most from your membership, creating bespoke events that work for your business, and receiving regular bulletins and a Live Calendar of Events.
Members also have the opportunity to be part of the Academy Annual Student Book and Launch Event. Member activity in Academy events is publicised via social media and media channels.
Are there any other member benefits?
We want membership of The Academy to provide commercial benefits to members while also helping them generate significant social impact. Through our member-only events during the year, we help our members meet others within the industry, exchange ideas, and make connections. In 2023/24, these events included:
- March 2024: Q&A in-person event with Beth Rigby of Sky News ahead of the UK General Election.
- October 2024: Inaugural Academy Lecture and drinks at the Wellcome Trust.
- November 2024: Birmingham Reception for Midlands firms with the West Midlands Mayor and other leaders.
In 2024/25, there will be a further series of member-only events.
How can my organisation join?
If you are interested in joining, please contact us, and we will get back to you immediately to arrange a call.
Partners
Who are your partners?
We partner with schools, youth organisations, sports clubs, and Premier League football clubs to deliver a programme of workshops, site visits, and work experience opportunities for young people, aimed at increasing socioeconomic diversity in real estate and real assets. (See partners page for more details.)
What types of organisations do you partner with?
We partner with a diverse range of organisations, including state schools, youth clubs, and Premier League football clubs, with a focus on promoting opportunities to young people who wouldn’t typically have access to them.
What is the cost of becoming a partner?
Partnering with The Academy of Real Assets is entirely free.
How can we get involved as a partner?
To get involved, simply reach out to our Partners Manager. They will check if we have previously worked with your organisation and identify the key point of contact. If this is your first interaction with us, just provide some dates, and we’ll match you with an appropriate event through our network of members.
How do we organise an event?
Organising an event is straightforward. You can book events well in advance, and we recommend giving multiple date options to increase availability with our members. If you’d like to observe an event before hosting, we can arrange this, subject to permissions from stakeholders. We can also tailor events to meet specific curriculum needs or demographic targets, such as SEN (Special Educational Needs) students. There is no limit to the number of events you can host or attend throughout the academic year.
What happens if we need to cancel or reschedule an event?
If you need to cancel, please provide as much notice as possible. We may be able to offer the slot to another partner or reschedule if you provide alternative dates.
What geographical areas do you cover?
Currently, we work predominantly with schools across London and the South-East, but we are expanding into the Midlands in autumn 2024.
How do you support work experience and apprenticeship applications?
We facilitate work experience requests by connecting partners with our members and provide ongoing support for mentoring and internships. For apprenticeships, we highlight opportunities available through our members in our termly Partners Bulletin, including application guidance.
The Academy of Real Assets: the Story So Far
In 2020, we founded the Academy of Real Assets with a single idea and ambition – to introduce the real estate and real assets industry to students who would not typically consider it as a career.
In particular, we were determined to reach and help young people from the most disadvantaged backgrounds. In this way, we knew we could promote diversity, opportunity and social mobility within our industry to the benefit of those already in it, and those still to join.
Thanks to the support of our members, partners and Advisory Board, that simple idea has grown into a fully fledged organisation delivering a programme connecting real estate employers with young people.
Here is a snapshot of what has been achieved so far.
Since 2021…
5,420
students have taken part in
71
events
The Academy has gained…
63
members
78
partners
In the annual Academy Essay Competition…
1,758
schools contacted
115
students published from
50
schools into
3
books
The Academy Youth Board and Network
The Academy Youth Network is made up of professionals who have been in the real estate and real assets sector for 10 year or fewer and is all about networking and devising new engagement initiatives for young students.
Meeting as a body at least twice a year, the network aim to come up with imaginative, creative, stimulating ideas to get young students interacting with our members.
30
young professionals with 10 years experience or fewer
19
organisations making up the Youth Network
Data from Questionnaires
In the 2022/2023 academic year, the Academy began recording data from questionnaires to see what kind of impact it was having on students.
Before an event, the percentage of pupils that had a previous understanding of the careers available in real estate or real assets
19.6%
After an event, the percentage of pupils that would be interested in work experience or apprenticeships in real estate and real assets
62.8%
The percentage of pupils that have a positive opinion about jobs in real estate and real assets
48%
average increase following event
The percentage of pupils that are thinking of a career in real estate or real assets
57%
average increase following event
55%
average % of students in receipt of free school meals
63%
average % of students from Black, Asian and minority ethnic backgrounds
Website, Social Media and Films
This academic year, the Academy has continued to grow digitally. The website has been redesigned to work better for members and partners.
The Academy is now active on LinkedIn, Instagram, X (formerly Twitter) and YouTube. As well as this, the Academy has commisioned three films to showcase the work of the organisation.
337
followers on social media
1,867
views of our three new films